{"id":2240,"date":"2013-07-02T09:50:24","date_gmt":"2013-07-02T04:20:24","guid":{"rendered":"https:\/\/www.fusioninformatics.com\/blog\/?p=2240"},"modified":"2013-07-02T09:50:24","modified_gmt":"2013-07-02T04:20:24","slug":"html5-vs-native-apps-battle","status":"publish","type":"post","link":"https:\/\/www.fusioninformatics.com\/blog\/html5-vs-native-apps-battle\/","title":{"rendered":"The HTML5 Vs. Native Apps Battle"},"content":{"rendered":"<p>An HTML5 app is housed on the Web and runs inside a mobile browser.\u00a0Unlike apps built specifically for Apple devices or\u00a0<a href=\"http:\/\/www.businessinsider.com\/blackboard\/google\">Google<\/a>&#8216;s Android operating system, it does not need to be built from scratch for each OS. The promise is that it can be &#8220;write once, run anywhere.&#8221;<\/p>\n<p>It&#8217;s true: In many cases, HTML5\u00a0<em>can<\/em>\u00a0work just as well as a native approach.\u00a0But it is not the silver bullet it is often made out to be, for several reasons.<\/p>\n<p>So where are we in the HTML5 vs. native apps debate?<\/p>\n<p>In a\u00a0<strong><a href=\"https:\/\/intelligence.businessinsider.com\/the-state-of-html5-and-mobiles-future-2013-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=HTML12&amp;utm_content=link&amp;utm_campaign=BIIMobile\">recent report<\/a>,<\/strong>\u00a0<strong><a href=\"http:\/\/www.businessinsider.com\/intelligence\/mobile-research?utm_source=House&amp;utm_medium=Edit&amp;utm_term=HTML12A&amp;utm_content=link&amp;utm_campaign=BIIMobile\">BI Intelligence<\/a>\u00a0<\/strong>breaks down this question,\u00a0doing a head-to-head comparison of the two and\u00a0looking at the current state of the performance gap between HTML5 and native apps.<\/p>\n<p><strong><a href=\"http:\/\/www.businessinsider.com\/intelligence\/mobile-research?utm_source=House&amp;utm_medium=Edit&amp;utm_term=HTML12A&amp;utm_content=link&amp;utm_campaign=BIIMobile\">Access The Full Report And Data By Signing Up For A Free Trial Today &gt;&gt;<\/a><\/strong><\/p>\n<p><strong>Take look at this table from our report:\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<div>\n<div><strong><strong><a href=\"http:\/\/static5.businessinsider.com\/image\/51702e5feab8ea6853000009-960\/untitled-36.png\"><img alt=\"Untitled\" src=\"http:\/\/static5.businessinsider.com\/image\/51702e5feab8ea6853000009-800-\/untitled-36.png\" width=\"800\" border=\"0\" \/><\/a><\/strong><\/strong>BI Intelligence<\/div>\n<\/div>\n<p><strong>\u00a0<\/strong><\/p>\n<p>As the chart illustrates, native apps still reign supreme over HTML5 in a few areas, including:<\/p>\n<ul>\n<li><strong>Rich user experience and performance:\u00a0<\/strong><a href=\"https:\/\/intelligence.businessinsider.com\/the-state-of-html5-and-mobiles-future-2013-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=HTML12&amp;utm_content=link&amp;utm_campaign=BIIMobile\">HTML5 still faces challenges in accessing device-native features across all mobile browsers<\/a>, and in rendering graphically-rich user interfaces and data presentations.<\/li>\n<li><strong>Monetization:\u00a0<\/strong><a href=\"https:\/\/intelligence.businessinsider.com\/the-state-of-html5-and-mobiles-future-2013-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=HTML12&amp;utm_content=link&amp;utm_campaign=BIIMobile\">The native app stores \u2014 Apple&#8217;s App Store and Google Play \u2014 win this one.<\/a>\u00a0There hasn&#8217;t been a convincing model for HTML5 monetization beyond individual vendors selling their apps online.<\/li>\n<\/ul>\n<div>But,\u00a0<a href=\"https:\/\/intelligence.businessinsider.com\/the-state-of-html5-and-mobiles-future-2013-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=HTML12&amp;utm_content=link&amp;utm_campaign=BIIMobile\">HTML5 has a leg up in cross-platform deployment costs, update speed and distribution control, available programming expertise, and in solving fragmentation challenges<\/a>.\u00a0Both native and HTML5 face serious fragmentation challenges, but of different sorts.<\/div>\n<div><\/div>\n<div>Read more: <a href=\"http:\/\/www.businessinsider.com\/battle-between-html5-vs-native-apps-2013-7#ixzz2XrIUKjN1\">http:\/\/www.businessinsider.com\/battle-between-html5-vs-native-apps-2013-7#ixzz2XrIUKjN1<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"An HTML5 app is housed on the Web and runs inside a mobile browser.\u00a0Unlike apps built specifically for&hellip;\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[461],"tags":[522,523,524],"_links":{"self":[{"href":"https:\/\/www.fusioninformatics.com\/blog\/wp-json\/wp\/v2\/posts\/2240"}],"collection":[{"href":"https:\/\/www.fusioninformatics.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fusioninformatics.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fusioninformatics.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fusioninformatics.com\/blog\/wp-json\/wp\/v2\/comments?post=2240"}],"version-history":[{"count":0,"href":"https:\/\/www.fusioninformatics.com\/blog\/wp-json\/wp\/v2\/posts\/2240\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.fusioninformatics.com\/blog\/wp-json\/wp\/v2\/media?parent=2240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fusioninformatics.com\/blog\/wp-json\/wp\/v2\/categories?post=2240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fusioninformatics.com\/blog\/wp-json\/wp\/v2\/tags?post=2240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}