Do you know the global market value of AI is estimated to reach $267B by the year 2027? That’s an inspiration you can derive out of the digital technology that is creating a big spur in all the markets, across industries, throughout the galaxy. Yeah indeed, you can’t expect NASA to go to MARS without an AI, can you? So, imagine how your business can survive without involving AI leveraging its massive capabilities across functional areas! Applications of AI in modern marketing are something you need to ponder over. Because marketing is crucial for any business to reach target customers at the right time, with the right message, through the right channel. Let’s discuss applications of AI in modern marketing and how the technology is benefitting the marketing industry.

Importance of AI in Marketing

AI or Artificial Intelligence is expanding its tentacles beyond human competence in marketing. Digital technology is helping marketers create impact within budget involving cost-effective methods. Combining AI-enabled tools, analytics, and customer data, as a marketer you can anticipate what your customers want, and their next moves.

Using AI:

• You can know your market better
• You can create compelling content
• You can execute personalized, effective marketing campaigns
• You can get accurate insights on customers and the target market segments
• You can avail of smart marketing solutions based on the insights given, and this would lead to boosting profitable returns.

AI Applications In Marketing

1. Optimizing Product Prices and Placements

Setting Competitive Prices:  You can leverage  AI to know your competitors’ pricing data and optimize your pricing accordingly. Setting competitive prices increases the potential to maximize revenues.

Optimizing Physical  Placement of Products: AI-ML along with Big Data can be used to optimize online as well as offline product placements of your brand. AI-powered robots, images, videos, etc. help you in shelf-auditing and analysis, how much space your merchandising needs, and overall optimal use of the shelf space in an exact manner. Take an example of Lowe’s AI-powered robot. AI-based solutions help you to analyze shelf space and manage it appropriately based on images, and other related inputs.

Optimizing Digital Placement of Products: AI marketing tools can help your business to manage, improve all sorts of product information, modifying, updating related descriptions (about box, product, etc.)automatically. This helps in improving product appeal and discoverability. Also, AI-enabled Machine Vision enables customers in the visual search of their desired products. Image tagging leads to improve the chance of discovering related products and this is one of the ways, AI is empowering marketing in physical and digital eco-space.

2. Personalization of Strategies

AI-powered personalization of marketing strategies helps you to reach your target audience, the right customers through the right channels. Your customers will simply love to get the offers exclusively designed for them and that is possible through personalized marketing strategies. This further leads to increased customer satisfaction. AI-based recommendation systems, AI-ML-powered NLP chatbots, etc. help your marketing efforts reach goals. How? By leveraging customers’ data and reaching them back with specialized channels with personalized recommendations. Data means all the analog, digital interactions with your brand that happened across the channels viz., web, page views, email offers, online purchases, offline purchases, digital payment records, etc.

3. Optimizing Marketing Communication

AI-powered marketing tools help to create an optimized marketing communication that reaches your target customers at the right time with the right message and appropriate channels.AI tools help you to track customers’ behavior over varied devices, and ensure you reach them at the time on that device that they are presently available.

AI-Enabled Neuro Marketing: You can optimize your marketing content by leveraging neuroscience, biometric sensors to test your content and understands its impact on your target audience. To elaborate, how your content using neuroscience can influence emotions, the memory of patients. You can leverage this AI-Potential and try and test it before launching your product in the market.

Context-Based  Advertising: Marketing involves context to maximize the value of messages it conveys. Context-based or context-aware advertisings are a key to increase marketing efficiency as they ensure that the message that your brand conveys does resonate with the context. As a context-based marketing company, you can leverage the power of NLP, Machine Vision to comprehend the context where you are going to place your advertisements. You can consult an AI-Marketing expert to understand how this model can help your brand grow its market reach.

Leveraging Third-Party Data: If you want o to understand your target customers, existing customers, identify all the possible leads from varied external sources. Leveraging third-party data is a big thing to boost your marketing activities.

Omnichannel Optimization: you can optimize your marketing communication across all the channels, varied paid platforms. You can compare the impact of your strategies on different platforms.

Optimization of marketing communication involves channel-specific content generation is another area you can focus on using AI-powered tools:

• NLP based content marketing
• Mobile Marketing
• Email Marketing:
• Video Commerce
• Referral Campaigns for Loyalty Marketing

4. Marketing  Analytics

AI-based analytics help in connecting automatically all the marketing data and KPIs. AI analytics & tools enable you to identify your customer groups more accurately, efficiently manage varied campaigns, and trigger alerts leading to improve your marketing strategies. AI-powered marketing analytics, thus, allows you to discover your loyal customers, to retarget your customers based on their interests expressed on your products or services.  Some AI-enabled marketing analytics are:

• Platform- Specific Analytics
• PR-Analytics
• Social analytics

5. Leverage Customers Feedback

AI-ML helps to optimize social media channels, messages, and social posts, timing to post as well as the target audience. You can reach your customers at the right time just by seeing and analyzing their online habits!. And importantly, AI-enabled Computer Vision can help capture customers’ micro gestures, mimics, emotions helping you with the right message and feedback.

6. Marketing Campaigns

AI facilitates creative marketing campaigns and helps boost effective strategies across platforms. How can you apply AI to your marketing campaigns? The three ways you can do that:

• Predictive Analysis: AI analytics & tools in marketing helps in analyzing demographic information. It helps to identify and locate significant information about page views, bounce rates, time spent on a certain page, click-through rates, etc. AI helps you to devise a strategy that can work best for you.

• Targeting  & Segmenting Audience: AI-led ML algorithms are used to drive the target audience to your websites, applications and drive traffic. Recognizing specific content, specific users, allows you to devise marketing campaigns accordingly.

• Recommendation Chatbots:  AI chatbots help to attend to clients in different time zones to answer their queries in real-time. Especially, during a product launch, big sale, or just during any marketing campaign, these AI chatbots serve your purpose.

Final Thought

Artificial Intelligence (AI) is the magnificent digital technology that is redefining marketing in terms of its core functionalities as well as ­­­­­­­all-round effectiveness. Consumer behavior, the environment, playing a big role in restructuring marketing models along the lines of Digital and Phygital. Omnichannel presence demands AI intervention to tap the right audience at the right time at the right place. Digital Marketing, AI Marketing is the need of the hour, and it’s never too late if you haven’t started it yet!

How AI can help you achieve your marketing goals? Explore from our wide range of AI applications that are suitable for your marketing needs. Contact our Business Experts today for step to step guidance.

When it comes to shopping, there’s been a massive transformation in terms of consumer behavior the world over. This year, and the last year, the inevitable circumstances have compelled retailers to adapt as per the newest trends in the shopping behavior of consumers. Shopify saw a rapid spurt in the creation of online storefronts, and e-commerce is growing as ever. On the other hand, brick-and-mortar shoppers still love the tangibility, immediacy elements of a physical retail store. A huge 79% of mobile-first shoppers(APAC) while they shop in physical stores, mostly search for information online (and you guess the global data). Hence, in the age of brick-and-click, it is necessary for retailers irrespective of the modes, to create reliable, and intuitive omnichannel experiences for customers. In the retail industry, 51% of all offline purchases done are digitally influenced. If you are a retailer, it’s high time you realize the importance & efficacy of omnichannel marketing for your business.

What is Omnichannel Marketing

You own a brand and your customers need to know it.

Creating awareness via multiple touchpoints!

A wide presence of your brand across multiple channels is what omnichannel marketing can be understood in the simplest term.

When you hear multiple channels, you’d mean online and offline platforms. Virtual platforms like websites, social media channels, mobile apps, web apps, WhatsApp, email, SMS, podcast, etc. are the places where your brand needs a substantial presence. Whereas, in the physical form, you can create your brand presence via owning a  physical store, conducting regular events, or having a call center.

All these channels have a common goal –  to ensure a positive, seamless customer experience. You should know that omnichannel marketing deals with both types of channels equally well bringing your brand image to the forefront and creating a marvelous relation with your customers. Remember, a bad customer experience leads to churning. And 67% of those customers acknowledge this fact. So, when you say you want to provide your customers with the best, positive and seamless experience, you need to mean it, too! Not just in the theory, but practically done. The entire formula is made to win, to retain your customers. Omnichannel marketing strategy prepares the formula for your brand, in the retail industry.

Why Important

Omnichannel Marketing strategy adopts the approach for delivering a thorough & consistent brand experience in the market, in the lives of consumers. It helps in meeting the massive, varied shoppers’ needs that fluctuate from time to time. keeping pace with this fluctuation is what omnichannel marketing does for boosting the retail industry. Let’s see few notable factors that make this omnichannel marketing so valuable for the industry to sustain, to thrive!

1. Competitive Edge

Your brand needs a special place in the mind and hearts of your customers.

Even your competitors also have the same goal. So, how to beat them in the race, and stand out in the crowd? You’d need to resonate your brand with the specific needs of your customers, promising excellent customer service leading to a satisfying shopping experience. Understand and adapt as per the ever-changing needs of your present customers. Identify the needs of your future customers (target audience), right in advance. You can identify the scope of making changes, if any, in the areas of product assortment, messaging part, sales channels, ad campaigns, and so on. Be regular, focused,  and consistent, in this approach, to get what you want,i.e, having a clear edge over your competitors!

2. High-Level Personalization

Consumers today are getting a convenient shopping experience via their mobile apps, web apps, across devices like laptops, desktops, tabs, etc. Show them up where they are and make their shopping journey a convenient and satisfactory experience. Consumers are always on the lookout for new products, new brands, new offers, on various platforms, Viz., Instagram & Facebook ads, Google ads and shopping, marketplaces like Amazon, Flipkart, physical in-stores, in a plethora of reviews, word-of-mouth, and what not! They are happy to respond to offers that attract them as they are targeted to their personalized interest levels. So, combine your technology and operations in a way that catapults your potential customers’ journey towards your brand. Your omnichannel marketing is the answer here. You can leverage all those data collected via varied user touchpoints. Then, you combine identity data with in-depth insights and customize personalized offers aligning users’ search and unique demands.

3. Social Integration

Consumers love to shop over interactive visual platforms and participating as they want. Being visually-oriented, they buy desired products directly from their preferred virtual shops over social media channels. Omnichannel retailers can leverage this opportunity to integrate social media content into their websites. They can also put their product listings in varied social media posts where customers naturally get attracted and come across these products they might want to buy.

4. Multiple Touchpoints

A major reason why omnichannel retailing is important because it allows shopping at every touchpoint of varied customers. Just take the example of DISNEY. The brand has its shopping platforms over websites, mobile applications, theme parks as well as in-store. Thus, under omnichannel marketing in retail, if your prospects add items from your website to their cart, they have to download and install your mobile app, too. Another example is the popular brand under the online marketplace is SHOPIFY PLUS. The brand allows you to integrate your store into Facebook directly, thus letting your followers, fans check out natively.

5. Boost Your ROI

Omnichannel Marketing has the highest potential to create and offer the best-in-class, complete satisfaction to your customers. This is a sure-shot way to boost your company’s ROI.

Focus on the 4 ways-

• Consistent messaging in your customer lifecycle
• Deliver a consistent experience at all touchpoints to improve LTV
• Communication to be constant(without gaps)
• Personalizing through data-driven marketing

Bottomline

Customers are spoilt for choices they have at their fingertips on multiple platforms. Closest to them is their mobile apps, for instance. As a retailer, you need to cut through the noise to drive them to your website, channel. Segmenting your customers based on their behavior, geography, demographics, is essential to create an effective omnichannel marketing strategy for your retail business. Find out their most favorite channels, time spent there, and what are items they like to add to the cart, and the likes. Then, based on segmentation you can map out their journey. Use the power of digital technologies, and integrate them into your inventory, sales, marketing, advertising channels, making your omnichannel marketing a holistic experience in all.

Would you like your business to outshine in the retail sector? Chalk out the suitable omnichannel marketing strategies for your retail business from our experts

If you are a company based in India, or anywhere in the world, your online brand reputation matters a lot. Your brand is a success if it resonates with ever-changing consumers’ buying behavior in the market. What do you know about your prospective customers? Who is your target audience? How to face competitors in the market? What is the importance of digital marketing to your business? All these questions, and many more, will guide you to find the best answers for elevating your business goals. However, you need to trace that one top digital marketing company in India that can be your consultant partner, as well as your constant guide in the digital world. So, who are the top digital marketing companies in India? Based on exquisite parameters and specifically Clutch ratings( based on schedule, quality, cost, NPS, or willingness to refer), we have come out with the top digital marketing companies in India. Let’s discuss:

1. Oxedent

Oxedent is a Kolkata based PPC management agency, a top digital marketing company in India, and was established with one purpose – to help businesses nurture the way oxygen nurtured nature. The company specializes in data-driven digital campaigning and online advertising.

Location: Kolkata, WB

Founded: 2017

Company Size: 10-49

Overall Rating– 5.0

Services:  Paid Search Management, Google Adwords, Local Business PPC, Ads Banner Design, Landing Page Design.

2. Fusion Informatics

Fusion Informatics is a top mobile and web development company in India, the US, and the UAE. Fusion Informatics also ranks as one of the top digital marketing companies in India. The company is dedicated to leveraging the power of digital and infusing it with businesses across industries, helping StartUps, SMBs, Enterprises grow exponentially in their respective fields.

Location: Ahmedabad & Bengaluru, India

F ounded: 2000

Company Size: 100-150

Overall Rating– 5

Services:  Enterprise Mobility, Digital Marketing, SEO, PPC, Mobile  & Web Applications, ROI Marketing, Digital Content, Technology & Design, Video Production & Photography, Influencer Management, PR & Media Planning, Digital Analytics, 360-degree Event Management, SMO, etc.

3. SEOValley

SEOValley is a trusted and fast-growing digital marketing company in India. It caters to small-sized business to medium-sized companies the world over. The company has been operational ever since its inception year, the year 2000, and is considered as a top-rated, one of the top digital marketing companies in India.

Location: Bhopal, MP

Founded: 2000

Company Size: 108

Overall Rating: 5

Services:  SEP,PPC,Of-Page,Content Marketing,PPC,SMO,CRO,ORM,ANlytics,Programming.

4. Dot Com Infoway (DCI)

Dot Com Infoway was founded in the year 2000 in Madurai, and features amongst the top digital marketing companies in India. The company specializes in the areas of mobile and web app marketing & development, and solutions.

Location: Madurai, TN

Founded: 2000

Company Size: 50-249

Overall Rating: 4.8

Services:  Mobile App Marketing & Development, Web Marketing, Digital Marketing Solutions, PPC.

5. SGK

A renowned digital marketing company in India, SGK deals with packaging and branding and is based in Chennai. The company has offices in other countries, too. It caters to SMBs and other-sized companies in the industries like consumer products, financial services, etc.

Location: Chennai, TN

Founded: 1953

Company Size: 1000+

Overall Rating: 5

Services:  Email Marketing, Event Marketing, Packaging Design, Content Marketing, Branding, Social Media Marketing, Video Production Services.

6. Uplers

Uplers is a popular tech Platform for digital marketing services in the country. Considered as India’s one of the top digital marketing companies in India, it is a one-stop destination for companies looking for apt digital solutions. It consists of a dedicated team that delivers end-to-end web design, web development, email marketing, and digital marketing services.

Location: Ahmedabad, Gujarat

Founded: 2012

Company Size: 250+

Overall Ratings: 4.8

Services: SEO, SEM, Front–End Services, Digital Marketing, Salesforce Automation, Hubspot Development, Design Services.

7. PageTraffic Inc

It is an award-winning company known for its SEO services. Established in the year 2002, Page Traffic is a top digital marketing company in India that is dedicated to services for empowering companies with advanced SEO strategies bringing maximum ROI for them. It is also a member of W3C, Dunn & Bradstreet, Search Marketing Association of North America, IIMA.

Location: New Delhi, Mumbai (Maharashtra)

Founded: 2002

Company Size: 50-249

Overall Ratings:4.4

Services: SEO, Enterprise SEO, PPC, Web Designing, Link Building, SEO Training, Online Media Buying Services.

8. SEOTonic Web Solutions PVT. LTD

SEOTonic Web Solutions Pvt. Ltd. is an award-winning SEO-based another top digital marketing company in India. It provides quality-based digital marketing services, SEO services to online businesses. It is known for its affordable, high-quality SEO, SMO, PPC services across the country.

Location: Bhopal, Madhya Pradesh

Founded: 2006

Company Size: 50+

Overall ratings:4.9

Services:  SEO, Online Marketing, Web Design, Web Development, SMO, PPC, SEM.

9. THATWARE LLP

Ranked as one of the top digital marketing companies in India, Thatware LLP is known to enhance companies’ marketing levels by providing AI-based SEO services and others. The company was founded by an International SEO expert, Tuhin Banik. It provides advanced AI-based marketing solutions The company caters to Startups, SMBs, online businesses, and so on.

Location: Howrah, West Bengal

Founded: 2018

Company Size: 50-249

Overall ratings: 4.1

Services:  SEO, Advanced Link Building, AI-based SEO Services, Branding & Media Planning, Business Intelligence & Consultation.

10. WEB CHOICE

Web Choice is a dedicated web design and web development company offering digital marketing services to clients across the globe. Considered a top digital marketing company in India, it focuses on SEO services and CRO (conversion rate optimization) services. The company utilizes the mixes of the latest digital tools and technologies to provide digital marketing services to clients for getting the fastest result and output.

Location: Mumbai, Maharashtra

Founded: 2009

Company Size: 10-49

Overall Ratings: 4.9

Services:  SMO,SEP,PPC,Of-Page,Content Marketing,PPC,SMO,CRO,ORM,ANlytics,Programming.

Last But Not Least

Digital marketing is changing the entire landscape of the marketing sector, and contributing to industries gain momentum in terms of business returns, and attracting customers the world over. Consider digital marketing as your topmost priority and fix your date with the top digital marketing company in India, right away!

Are you wondering how digital marketing can boost ROI for your business? We’re here to help you.

Social Media is one of the prominent keywords trending today in the digital eco-space. Noteworthy is that each social media channel is unique and different. Every platform has specific features, guidelines, variations. The truth is, social media has become a crucial factor in determining the success of businesses across industries. The significant number of Likes, Follows, Shares, carves a path to attaining business goals. Realizing this, companies are leveraging the intense prowess of social media channels integrating into their business models. However, companies need to understand first which social channel is best suitable that connects directly to their target audience! Whether you are a young entrepreneur or a reputed brand, this blog is dedicated to you. Let’s talk about the top 10 Social Media Marketing Best Practices for your business and why you should adopt them!

Quick Facts

• There are 3.78 billion social media users in 2021 as of now (Statista).
• On average, users spend 2.5 hrs/day on social media (DataReportal, 2021).
• 71% of those consumers having a positive experience with some brand on social tend to recommend their family and friends.

Top Ten Best Practice

1. Know your Audience

The very first best practice is to identify your audience. Who is your target audience? Which class, category, age, geography, sort of people you want to connect with?

Learn everything about your audience. Whatever you can manage, know them, understand their requirement. Look at your connections a little closer. Are they millennials, kids, single mothers, newlyweds? Senior citizens, or entrepreneurs? Well, this is just your start. Engage them in the best possible way. Do thorough research on them and yes, trust your data, not your gut feeling. This is your business goal, not a personal goal, right? Your target audience may turn up to be your potential customers in the future! Know their age, location, earnings, and spending, buying behavior, interests, hobbies, etc. Adopt the following tactics to cover this practice –

• Use social media analytics
• Adopt 100% clarity about the value for your product or service
• Frame a tagline statement for the target market
• Test, evaluate the social ads you run and their impact
• Learn newer ways with time, don’t stagnate
• Know the persona well

2. Be Selective

Which channels or platforms suit you the most? It depends on your business type. If you are a b2b company, you need channels that can best professionally portray your brand image. LinkedIn, Twitter, can convey formally while being a b2c company, you can leverage the magical power of Facebook or Instagram channel. In the latter, you need not be much formal in disseminating your information rather be casual, be personal in your approach. So, channel selection is a significant approach. You need not be present on every social channel. Focus on that channel that will give you the most business opportunity.

You need to answer the following-

• Think of your business objectives; what you want to achieve on social platforms ( driving sales, increasing brand awareness, establishing authority, etc.).
• Then think about the chosen social channel, whether aligning your purpose or not. If you make website traffic your major goal, then Instagram may not be your appropriate channel. Weigh your purpose against the strengths of all platforms and choose.

3. Align your Goals

You should plan your social media strategy, what is your goal for a specific post, whether you are getting likes, comments, shares, etc. What exactly you want to achieve? Follow these points-

Setting your social media goals for –

• Brand Awareness – These metrics will allow you to know your current as well as the potential audience.

• Engagement – These metrics will let you see how your audiences are interacting with your content.

• Influence – These metrics will let you know how your active customers think, feel about your brand.

• Conversion – These metrics reflect whether your social engagements are effective or not.

Audit

Find out what’s working for you. Also, what’s not working, too. Gather them in one place. Analyze and plan whether they need some kind of improvement. You can determine this by knowing who wants to connect with you and the vice-versa, your target-audience preferred channels, your competitors, etc.

4. Monitor Competition

Know about competitions in the market. Instead of reinventing from the scratch, opt for circumventing the competitions.

Conduct a comparative, competitive analysis in the following steps –

• Find out your competitive keywords
• Check out who is ranking for  these keywords in Google
• Check out who appears  for these keywords in social searches
• Identify  similar brands that your audience follows
• Identify, select your 5 top tough competitors you should focus on
• Identify threats

5. Social Listening

Social Listening can be used –

• To understand the product perception
• To understand the Brand sentiment
• To driving customer support
• To understand your Brand Outreach
• To measure brand sentiments (neutral, positive, negative)
• To understand customer behavior towards the brand

So, listen to what people are saying in your varied media channels. Hear your brand mentions. This action will help you do the tracking, analyzing, responding to those conversations. If you miss this part of practice, you will miss out on some valuable insights concerning your business.

6. Defining Voice & Tone

Define your social media voice and tone that reflects your brand’s image. That’s a key to connect with your target audience. People surely like connecting to those brands that echo their sentiments and preferences. Define whether your brand is professional, sarcastic, serious, funny, caring, and so on. This social media marketing practice helps you tackling three areas- choosing how to sound online, what vocabulary your audience speaks, and what is their (audience) expectation from you! Focus on adjectives, avoid jargon, choose your headlines to be clear and not clever, and so on.

      It has to be tuned to your fans, readers, followers, listeners, leads, potential customers, or prospects. Some ways are-

• If you are a b2b company, your tone needs to be professional, very formal, to the point. How do you interact on LinkedIn?
• Similarly, if you are a b2c company, your tone needs to be creative and impressive to charm your audience. You can add some flowery sentences but should not overdo them. Adopt a realistic and convincing approach. For example, Facebook or Instagram.

7. Engaging Social Conversation

Yes. Social media marketing’s best practice tip is to respond to all comments, likes, @mentions very promptly.

 It’s just like acting as a perfect host to your guests at a dinner party! Don’t you greet, welcome, talk, smile, and laugh when your guests arrive? Similarly, you should welcome, listen and encourage conversations on your social channels. Remember, it is a two-way communication that clicks and catches the pulse!

8. Optimize Content as per Channels

Do not repost the same content over channels. For instance, what you post on your Facebook, don’t post the same content over Instagram! Craft new, fresh content for every social channel or network. If not starting from scratch, you can make some tweaks then (just an idea). Remember, this way people will relate to your brand and appreciate that you care for them. Optimizing content as per channel is very important. For example, use the right vocabulary for your taglines and captions, use hashtags (don’t stuff in numbers), avoid over posting, etc. What you post on Pinterest might flop on LinkedIn.So, tread carefully, optimizing content is the keyword here!

9. Posting Frequency

Creating an appropriate timeline for posts on varied channels is important. It all depends on which channel you are planning to post now. If Instagram, you see it is a leisure kind of platform. People love to play Instagram Reels, a trend mostly seen among youngsters, teenagers today. Find out their average spending times here and post your things parallel! Similarly, LinkedIn you can target during regular, working hours. Create your social media reports, and this will help you track results, viz. who’s engaging with your posts and brand. This way, you collect data and based on them, you plan your next move or strategizing based on data, not any hunches.

10. Testing and Analytics

Split-testing or the A/B testing of your content, messaging gives you insight into what works for you, for your audience, and whatnot. Measure your efforts by tracking your posts to engagement ratio, average outreach, and social post to lead tracking.

• Divide your audience into two specific, random groups
• Present them with two unique sets of messaging
• Now do comparisons between responses to your metrics chosen

Tone,length,images,texts,emojis,infographics,animations,GIFs,graphics,videos, Call-to-Action(CTA),etc. need to be compared. There are more ways of A/B testing as well. Research on the hashtags before you adopt them.DO your best and come out with the aptest conclusion conducive to your brand! Using Social Media Analytics tools help you define the right metrics and KPIs. track your campaigns, collect data and do analysis.Facebook,Instagram,Twitter,LinkedIn,all have related dashboards,analytics.You can keep an eye on them.

Socializing, Tracking, Connecting

The bottom line is – use your originality. Be authentic. Do not copy-paste others’ strategies rather create your own, and start a trend. Let others follow you and your style of promoting and campaigning. After all, this way they might end up advocating your brand in some way or other. And social media marketing is the only way you can think of creativity as your best weapon thanks to the likes of Facebook, Instagram, where advertisers can reach and contact billions of prospective customers. It’s about building a new relationship every day, and maintaining it with the existing ones, too.

How? Social Media+Likes+Comments+Shares+Mentions+Timely responses = A strong relationship with your audience.

Social Media can be overwhelming for many businesses! Contact us to explore how we can infuse social media as part of your marketing strategy & help achieving your business goal