Just developing an app, add features and deploying to app stores does not make your application successful. There is something called User Experience (UX) which plays an important role to make your app successful in the market increasing your engagement, downloads, revenues, and brand image. However, unfortunately many mobile app developers and mobile app development company ignore this edge thinking it doesn’t make much difference.

User experience refers to the number of behaviors user exhibits while communicating with a website or application. A seamless UX design should be designed so that users can deliver the right experience at the right time and in the right way. According to Statista report, mobile apps are likely in the form of in-app advertising and app stores to generate USD 187.9 billion as a re venues.

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It is known that having a great user experience is important. Mobile apps must have been a long way, but an application with appealing UI and UX design play a major role with positive impact.

Therefore, the consistency of user experience is the difference between effective mobile applications and those that struggle in the market. You will not be able to develop a mobile product, fulfilling a core objective or exceeding expectations, without fully knowing factors like in-app behavior patterns and psychological underpinnings of your target customers.

Major Points to Improve Your Mobile App User Experience

The success rate of a mobile application in a customer-centric market heavily depends on apps UI and UX. Various Android and iOS apps are designed using a set of UI / UX standards, uniformities and standard features.

Therefore, before choosing a mobile app development partner it is necessary for business owners to know the difference between Android app users and UX designs

• Use Native Component In Your Mobile Application

The reason you are supposed to choose native is that people know how to use it. For starters, it can be completely complicated for users to recognize an application when you tell how to move from one screen to another. Therefore, it is easy to follow the steps if users already know the native UI element, as they understand the app intuitively.

In addition, because of looking good in native mobile apps, you can incorporate animation, transitions or automation.

• Usability is Very Important

Usability includes the layout of information, design, content and other elements that allow users to achieve their objectives within the app. Let your users know what icons they should pick, tap or swipe. Ensure that the movements throughout the device are consistent to maximize usability.

• Keep Your App Design Simple

Users of your application have some goals in mind and if they encounter a hindrance in their path, they may get irritated or spend more time than anticipated, losing their way in the meantime.

Likewise, the mobile app’s undesirable features and functionality will only push it further. You must therefore have a minimalist design approach to build a basic application.

Also Read: Follow These Steps Before You Build Your Mobile App

• Improve Consistency In Your App Design

Getting continuity in the Interface design means that consumers use the same application. The user is sure that they are on the right path with your logo and the header design of your application.

The consistency of the navigation system will equally provide user experience consistency. If you use more unconventional designs in your application, it will hinder your app and your intuition

• Improve The Search Feature in Your App Design

Users come to your app with a view to achieving their goal, or find and buy your goods and/or services. If your application does not have enough or poor navigation and it is not possible to find useful links, then users will probably bounce back to the application of their competitor. A search option can be included in the app so that your users can get what their search. All this increases the usability of the device significantly by the simple navigation interface, advanced search and information architecture.

• Animate Your Transitions

Animated transitions are another successful means of creating a seamless flow from page to page. The user also needs to see an animated change in the application as soon as an operation is done.

• Minimize Search Effort

Help the users find out what they need easily with a minimal search effort. That strategy will meet there needs and potentially lead to higher conversion rates. In order to guide the users directly to what we want, you are able to integrate search techniques, such as keyword search, bar code scanning, filters, etc.

• Test Your App To Patch Any Bugs or Loopholes

Remote user testing method can be the best way to test your application. It helps you to receive input from remote users after your product has already been used. After that, the app development team will continue to ensure quality and get rid of any bugs they may find.

User testing is therefore a great way to view and feel like your users are doing while actually using your application.

• Important Push Notifications

Push notifications are not an app design element. However, it definitely plays a major role in the overall user experience. Some noteworthy surveys have found push notifications to sound irritating, but it is the first reason that consumers choose to install mobile apps offering this feature. You will boost the interaction of your client by sending updates.

• Page Loading Time Should Be Less

Make sure your app pages are loaded easily and that is it should load less than 10 seconds. Otherwise, customers can leave and uninstall your mobile app because of heavy loading time.

Choose also a lightweight design that means a well-bedded framework and not just the simple style. Create a concise interface for user-friendly use.

Also Read: How Mobile App Development Company Help to Turn App Idea into a Reality?

• The Most Important – App Security

We are always downloading apps just to be overwhelmed by a long list of security permissions that we need to accept before we can use them. The consent often includes requesting information from a credit card when there is no integrated e-commerce function into the specific application. Similarly, there are times when we find apps, which are not expressly necessary for access to the photo gallery. These cases can lead to problems of trust and security, which can affect brand loyalty overall. Check that your app demands the permissions required for users to be comfortable and secure.

Conclusion

It is not an easy task to create a good UX since it requires a number of elements, which consistently work for users and business goals.

Taking the considerations mentioned above Fusion Informatics being a Best Mobile App Development Companies in Bangalore, Ahmedabad, Mumbai, India can help you to design the ultimate mobile user experience in a UX-centric plan and develop an optimized mobile application user experience with many components which work systemically to satisfy your users and also meet your business goals too.

We understand the complete startups inside out, as we were also startup once. We aim to develop start-up products and solutions and be part of their success story.  We know that your start-up is your brainchild, and all your success efforts are nothing more than labor of love. It is just as critical to promote your corporate idea properly as the idea itself, so you should implement it together with business startup specialists.

Leveraging the reach of mobile devices we do consultation, plan, design, strategy, develop and app marketing solution employing platform functionalities to build high quality custom apps. We understand the in and out of devices; take full advantage of their design, screen sizes and technological capabilities.

We provide efficient mobile marketing services at Fusion Informatics, which takes business application to the next level. We make sure your business application becomes visible as well as winning the users. With our experience in optimizing app stores, we make sure your mobile app has everything it takes to reach the top of the App Store or Play Store as needed. Fusion Informatics iPhone & Android applications are advanced and easy to use. With our deep experience in advertising and online marketing expertise, we help companies take advantage of the opportunities provided by the apps.

How We Do It: Step-By-By We Keep Things Simple & Flexible For Startup

Providing solutions from development to marketing for start-up needs speed, agility and profound architectural expertise from their partners. We carry the versatility & competence among the leading mobile app development companies in Bangalore, Dubai and San Francisco; we bring flexibility & competency to rapidly realize the growth of their product and market-potential as well.

We empower the app to leave behind the rivals to reach the top rankings. That means higher exposure and traffic, ensuring more sales for the app and more revenue for the company of the product.

Here is the systematic process of app marketing solutions we provide for all startups and enterprises:

• Consulting & Discovery

In order to help businesses understand the benefits of app promotion and ASO, we offer marketing consulting services. We understand the project / concept / idea of your company in this technology & business consulting process with its domain expertise, requirement analysis and research accordingly. We test the feasibility with our technical team and recommending the best possible technical progress.

• Design and Plan

We deliver mobile first design services that are adaptive to multiple screen sizes with improved UI / UX, quicker load times, optimized browsing. We develop a detailed pre-launch plan based on the user preferences and competition.

• Software and Mobile App Development

To attract your users and build interaction, we will create the best mobile apps for your company! Following each mobile platform’s specifications, our app adheres to the policies and rules needed to be a stable app, which gives you a high level of market penetration.

• Go to Market Strategy

Our specific approach helps us create custom marketing strategies that are expected to achieve successful outcomes. As your start-up moves into the worldwide web, we handhold you on your digital journey from marketing & advertising, SEO, Social Media, Brand Building, Web Conversions & Analytics, Content Creation to Sales Collateral Creation.

In addition, whether designing the content strategy, advertisement, engagement, lead nurturing, product management, design or creation of your brand, our team will ensure that your brand starts on the right foot. To make the app visible, we also make a strategic launch along with the optimization of the app store.

• Digital App Marketing

Each company dreams of scale-up after a successful start, while holding its costs to a minimum. This is where our job comes into play as specialists for Small Business & Start-up. Fusion Informatics ‘ digital marketing experts direct you with a custom mix of high ROI Software, web and mobility marketing solutions to help you achieve your business goals on time and on budget.

However, with our industry-wide experience and hands-on expertise in big data, web analytics, social media, accessibility, search engines and more, we help you create a strategic action plan and decide on your next move for your digital enabling.

Empowering Startups at Every Stage with ROI Driven App Marketing Plan and Benefits

Our marketing plan for a mobile app will include:

1. Comprising the audience
2. Knowing your niche’s rivals
3. A strong CTA for website or microsite
4. Strategies for optimizing the app store
5. A holistic marketing strategy for content that includes forums, videos, reviews and testimonials
6. Paid advertising strategy
7. Analytics and tracking the app performance

Benefits startup gets from Fusion Informatics will include:

• We believe in creating unique, custom-made plans that meet customers ‘ unique needs.
• We have an impressive track record of delivering successful campaigns across various industry verticals for hundreds of satisfied customers.
• Our team of experts offers a comprehensive range of services covering the marketing process for mobile applications.
• We are a team of certified and qualified professionals committed to delivering the best.
• We also lead in mobility, as we have experience in iOS, Android, Windows, and cross-platform applications.
• Across our advertising strategies, we combine the latest tools and techniques to ensure they generate high ROI.
• Our services are priced competitively but always follow the benchmark of value.

It’s Time to Push Your Mobile Apps Forward

At Fusion Informatics, we have the experience of using data-driven strategies to draw up a marketing plan, execute it, analyze its results, change the strategy as appropriate, and finally deliver measurable outcomes for startups and enterprises.

Hire Fusion Informatics, a leading mobile app marketing company in India, if you are looking for a Mobile App Marketing Services and Solutions. We are skilled in exploiting the success of your business applications so collaborate with Fusion Informatics and get a competitive edge.