Imagine enjoying fun on your terms, having entertainment on the go. Seems like a great thing to do with the rising technology around us. Games, Movies, theatre, Dance,  Television etc. are parts of the huge entertainment industry. This era of digitalization and technology has brought drastic changes in these domains. Mobile Applications particularly have helped in transforming various creative business models and thus has helped entertainment providers reach more clients. 

With the current situations around the world, people in this industry are also forced to adopt digital solutions. Live performances and selling more merchandise has led to more engagements and thus creating additional revenue flows. Currently, AR and VR have gained popularity in the application market and these apps are mostly driven by flexibility and mobility offered by various technologies. According to Statista, there were 4.57 Billion active internet users and 3.9 Billion smartphone users at the end of 2019. These numbers are increasing day by day and thus contribute to the fact that these users do spend some free time on their smartphones looking for entertainment, when they are not working. 

People prefer this entertainment to be available whenever they take a break. They expect to resume where they left and take their time off from the hectic and busy lives. Here are 5 ways how these mobile applications are transforming the Entertainment Industry. 

The bottom line is that the Entertainment Industry will evolve with the technological revolution. This is just the beginning where these tools are helping various artists, talent management agencies and different media distributors. With the rise of technology and internet speed, the importance of digital experience seems to have a golden future where developers will have ever increasing opportunities to develop more attractive and user-friendly apps. 

Read here how we helped one of our clients for a similar Application.

Today’s technology market offers numerous options for businesses to connect with employees wherever they are. With an average person using their mobile phone for more than 2-3 hours per day, organizations have an opportunity to reach employees in one of the most highly trafficked channels. With smart solutions managers who curate mobile technology to communicate will see the highest levels of employee engagement. With a minute to spare people in the field typically turn to their mobile device to fill in even the shortest gaps between tasks.

Mobile application development companies usually tend to build apps that aim to do everything at once. Generally, mobile apps are nothing but an abbreviated form of prevailing websites or desktop apps that are intended to perform all the same tasks as their larger counterparts. This leads to troublesome, annoying and slow apps that cease to be efficient due to unnecessary and irrelevant functionality.

The concept of micro app revolves around two essential fundamentals:

• Quick, targeted, narrow, get in – interact – get out function, incorporated into a single mobile app.
• Performing tasks in real time, irrespective of whether it is personal or professional.

In comparison to the usual enterprise mobile apps, micro apps offer an experience that is more specific and is easy-to-use.

Organizations are constantly looking for new ways to increase employee efficiency, but often only further perpetuate the problem by introducing yet another new app or program. Reaching employees through the most actively used channel throughout the day is the key. Choosing the right mobile technologies to support higher levels of employee engagement will build stronger ties regardless of location.

Micro apps have emerged as a way to take some of the pressure off and help businesses push past the barriers of enterprise mobility. Just as mobile apps are transforming the way enterprises go mobile, micro apps are transforming the way people work.

Micro apps are simpler and more targeted, allowing employees to quickly perform specific tasks from any device, email, browser, or communications client. They provide highly focused, task-based functionality that let users get in, interact, and get out with maximum efficiency.

Instead of spending months developing a huge all-in-one mobile app, organizations can quickly create micro apps that address a specific employee need or streamline a single business process, such as approving an expense report or checking on the status of a lead in a CRM.

Engagement, productivity, and retention are directly related to the measurement of an employee’s satisfaction in the workplace. When employees are engaged they are more likely to be motivated to perform and stay where they are. Select the best mobile technologies your organization needs to reach the performance levels. The better the selection of tools with the right content, the more autonomous employees will be at making the decisions they need to perform and the better will be the clarity in communication among the employees.

With Fusion Informatics, companies can get an edge over their competitors by developing micro apps for better employees’ productivity, adapt to changing needs and priorities, and focus their time on growth.

Need help to know how micro apps can transform your business?

Please Get in Touch with our experts.

Mobile apps – the current divide

Recent Research by Flurry points out to the fact that the average U.S customer spends around 2 hours and 42 minutes on mobile devices today. Again, the latest Flurry study points out that the percentage time consumers spend on mobile devices continues to rise. This growing use of mobile apps by organizations is encouraging for organizations, which are always on the lookout for such opportunities wherein their apps can be utilized to the maximum by their target audience.

However, currently, the use of mobile apps seems to be divided between consumer and corporate use. Some apps are designated as consumer apps, some apps are being marketed as corporate or business apps, though the line dividing the two continues to blur as the apps development juggernaut moves into the future.

Mobile Apps and the future security scenario

However, let us devote the remainder of this article to understand the future of mobile apps. Upcoming on the horizon are wearable technologies that are becoming increasingly integrated with traditional devices such as mobile gadgets such as tablets, smart phones and mobile phones. As part of the future trend for mobile apps, data security is getting all the more attention due to the vulnerability to a variety of threats and various security reasons.

Therefore, also being developed are mobile application management platforms that provides a flexible range of security responses to a broad spectrum of threats as well as varying operating conditions. Such platforms can protect corporate data as well as apps are the least affected by threats or risks and do not affect the operations of the company or the data that is secured within its bounds.

Mobile apps and the cloud

Many experts believe that the cloud holds the key to the future of mobile apps. The cloud is not just an internet based server storage system, but extends much more than that. Microsoft offers its One Drive to its office 365 users. Similarly, Apple has come up with iCloud Drive and Amazon has announced unlimited free storage for its Amazon ‘Fire’ phone. Now that the cloud is gaining traction, it is fast overtaking many traditional software development companies on a global scale. This trend is being fast adopted by many mobile apps developers who are also getting onto the bandwagon and adopting a similar culture, because the cloud promises them benefits such as high reliability and efficiency, resource management, maintaining data integrity, and resource scalability.

Besides, such mobile apps developers pay only for what they use and get improved performance since the entire high-end infrastructure is available on demand and that too anywhere at any time, thereby guaranteeing the necessary efficiency and efficacy so much required for mobile apps developers.

The Future of Mobile Apps – The Practical Scenario

In today’s marketplace, it is becoming increasingly daunting to keep a tab on the exact pace of development for the future of mobile apps. On the one hand; the future trend for mobile development seems to be heading towards embracing the cloud, while enhancing security to protect mobile data and delivering more user-friendliness.

On the other, the future trend for mobile looks that developers seem to be embracing Android more than iOS. At the same time, HTML5 seems to be growing to become the most popular mobile development platform. At the same time, more apps are going to be designed with the help of open API and there will be more centralized places in the form of apps stores, where one can buy apps from.

Finally, since push notifications and spot-aimed marketing are becoming more and more accepted in mobile app development, location-based applications will become even more popular as they fill facilitate the right deals to reach the right audience.

To conclude, mobile apps development seems to be heading towards a scenario where it would be second nature for both individuals as well as corporate houses to utilize mobile apps for their personal or official use. The future for mobile apps is competitive and selective. Especially in an impulse drive marketplace, it will be interesting to watch this development as it unfolds in the future.

Applications are revolutionizing the way companies work and communicate with clients. They help businesses in reaching remote clients, getting work done from employees living in remote locations, bringing down paper work, and many other things. Modern enterprises have realized the benefits that a business can attain by allowing employees to work flexibly from wherever they are. With smart applications introduced in the market, employees can access the right tools at anytime they want, no matter from where they are working. This leads to improved productivity levels and employee satisfaction.

Applications offer a novel way to reach customers across different corners of the world. They help a business make their products and/or services available right on the smart devices used by millions across the globe. Apps have facilitated mobile commerce wherein businesses can directly purchase from their mobile. It gives a business a chance to generate a sale the moment a client thinks about them from any place.

With ‘Bring Your Own Device’ (BOYD) concept in vogue employees have been encouraged to use their own phones to perform almost all business tasks. This enhances efficiency in business operations. It has transformed the workplace into virtual ones. Innovative tools can help a business adhere to strict guidelines for data security, management and infrastructure support. Custom mobile apps development has paved the way for businesses to create apps that can help them solve specific internal issues.

All in all, a mobile app can not only solve business problems but can also help in enhancing the efficiency of the operations.

The JDE provides the BlackBerry-specific tools for converting Java bytecode into the special format used by the Java-like interpreter on BlackBerry handhelds. It also provides the debugging and editing tools needed for software development. You must begin by deciding the version of the Blackberry operating system (OS) you want to target. This determines the version of JDE you need to use. This in turn helps in determining the version of the JDK required to be installed.

The basic rule is that you must always use a JDE version equal to or less than the OS version you wish to target. To be on the safe side, you need to use the accurate version of JDE for the final builds of your application even when you are using a different JDE version for interim development. Once you have installed the right JDK, you can download and install the desired JDE from the Blackberry developer site. For this you will need to register for an account on the site. However, you needn’t pay charges for this. You must also ensure that you join RIM’s Blackberry developer program. There are a number of versions of JDE and the JDK. These versions can co-exist on the same machine and present no problems at all if you install them in the right order.

But app markets are also becoming incredibly competitive. That means many companies and app developers invest in apps only to see them lost in the “swamp” — the murky, messy, and cluttered app markets.

From a consumer perspective, app markets are difficult to navigate. App search is still primitive. App stores are still grasping for technologies that will put the most relevant apps within easy reach.

In a new report from BI Intelligence, we examine the current difficulty in navigating the App Store, analyze the best solutions for ensuring your app gets a good rank, and detail the important considerations for an app owner – including app consumer insights, app pricing, app marketing, and app store optimization – that could impact whether an app remains visible in the app store.

Here’s CIRP’s chart calculating the loyalty rates of smartphone users by the mobile OS they choose. It shows 78 percent of iOS users chose another iPhone, while 67 percent of Android users stayed with Google’s OS. There is some switching among those though: 14 percent of former iOS users went Android, while 27 percent of former Android users crossed over to the Apple mobile ecosystem.

You can also see how iOS and Android are continuing to decimate the previous era’s smartphone champ, Blackberry: 34 percent of former Blackberry users switched to Android, while nearly half, 48 percent, moved over to iOS.

But the real battle that that Google and Apple need to focus on now is winning the feature phone users who have yet to upgrade to a smartphone. So far, Android is winning, gathering 50 percent of basic phone users, while just 39 percent chose iOS. This fight explains why Apple is pushing its iPhone 4 and 4S so heavily (and having pretty good success). It wants to lure in users who don’t mind upgrading to a fancier phone as long as it’s cheap, like the free iPhone 4 or $99 iPhone 4S with carrier contract.

In this chart, you can see a more granular break down of Android device makers and how their individual loyalty rates compare to the iPhone:

Just as the previous graph showed, iPhone owners are pretty loyal, with a 78 percent retention rate — though if they are going to switch, they mostly end up choosing a Samsung device, which speaks to Samsung’s aggressive recent ad campaigns against the iPhone. Samsung performs next best, with 52 percent loyalty to its brand of smartphone. But HTC (27 percent), LG (18 percent), Motorola (9 percent) and Blackberry (10 percent) performed miserably when it came to keeping their customers.

by Helen Leggatt

When RetailMeNot partnered with The Omnibus Company to survey 1,067 U.S. consumers over the age of 18 during April this year, they found what ever coupon website wants to hear – coupons are popular with mobile users.

More than three-quarters (78%) of those surveyed had done some sort of research on their mobile during the month preceding the survey, and 54% had made a purchase using their mobile device during the same period.

Of interest was that mobile coupons are effective at driving consumers in-store. About half (51%) of respondents said they would be more likely to buy products in-store if they received a mobile coupon while in close proximity to the store. Younger mobile users (18-34) were more likely to do so (63%) than those age 35+ (43%).

Furthermore, respondents indicated that if they were already in-store when they received a mobile coupon they would be 61% more likely to make a purchase.

“There’s no doubt that today’s consumers are more empowered than ever by smartphone technology, and retailers can recognize and enable those behaviors or lose business to competitors who understand the power of mobile marketing.” says John Faith, senior vice president of external affairs for RetailMeNot.

Today, the number of U.S. smartphone users using mobile coupons is 29.5 million, a significant rise from 2010 when 7.4 million used mobile coupons. By 2014, this figure is expected to rise further to 47.1 million, according to a recent BI Intelligence report.

No matter how much mobile applications talk to one another and sync information back and forth, our devices are still essentially distinct from one another, tied together by cloud services that transfer the information to services and then back and forth between each other. But they’re still ultimately separate, and that means a lot of missed opportunity.

What I’d love to see, and what some are already exploring with projects like the Inferno cross-platform operating system, is a way for all these devices to pool not only the information and media we store on them, but also their resources and raw computing power.

Don’t get me wrong; I love that my iPad operates as a completely standalone computer, as opposed to something that needs to be continually tethered to a central tower, like some of the earliest interactive tablet screens. But the fact that I’m now carrying a fairly powerful computer in my pocket in the form of my iPhone, and that both it and my iPad can’t pool their cumulative resources when necessary to accomplish tasks better and faster is starting to seem like an unnecessary failing.

It’s much more likely that we’ll see more and more processing duties handed off to server farms with the growth of cloud services, especially since there’s greater financial incentive to make that happen in terms of being able to charge for the bandwidth needed to make it happen. But when your television, appliances, phone, router, tablet, notebooks and PCs all have powerful processors on board and plenty of computing power, much of which they aren’t even using most of the time, it seems absurd that we have turn to a remote facility miles away to handle our computing demands.

Every tech company today talks about the age of cross-platform computing, where it doesn’t matter what kind of device you use, you get access to the same content. Facebook’s recent News Feed redesign is all about unifying the experience; Microsoft made a big bet on a shared UI with Windows 8 and Windows Phone; Google is moving in that direction with ChromeOS and Android; and Apple is continually adding more features pioneered on iOS back into OS X and tightening the links between the two with services like iCloud.

Now, however, the time has come for someone to take the next step, and bring our devices together in ways that maximize the truly amazing potential they have as a collective, which dwarfs even the impressive things they can now all do on their own.

Turns out, it’s an app world, after all.

According to app analytics firm Flurry, which tracks app usage on a staggering 300,000 apps on over a billion active mobile devices, we spend an average of 158 minutes each and every day on our smartphones and tablets. Two hours and seven minutes of that is in an app, and only 31 minutes is in a browser, surfing the old-school web.

A big chunk of that 158 minutes is taken up with games — 32 percent — but it’s almost shocking to see how much time a single app and a single company eats up. Eighteen percent of all the time that Americans spend on their phones is spent in the Facebook app, a figure that by itself dwarfs all other social networking apps.

Combined, the others only take up six percent of our time.

There was a time when developers thought HTML5 would kill the mobile app, with experts like Mike Rowehl saying things like: “We’ll forget that we even passed through another era of native apps on the way to the mobile web.”

In an interesting twist, however, HTML5 is actually being used more as a tool for cross-platform native app development. In fact, it’s now the number one choice for developers building apps for multiple platforms.

Flurry also says that people are now using more apps than ever, launching 7.9 per day in the last part of 2012 versus 7.5 per day in 2011 and 7.2 per day in 2010. Consumers are continuing to try new apps as well, with long-term users adding new apps regularly to their existing stack.

“We believe that with consumers continuing to try so many new apps, the app market is still in early stages and there remains room for innovation as well as breakthrough new applications,” Flurry says.

Is the mobile web dead?

Not necessarily — we’re only five years into this ongoing mobile revolution. But today, people are talking with their taps, and they’re overwhelmingly choosing apps.