If you are a company based in India, or anywhere in the world, your online brand reputation matters a lot. Your brand is a success if it resonates with ever-changing consumers’ buying behavior in the market. What do you know about your prospective customers? Who is your target audience? How to face competitors in the market? What is the importance of digital marketing to your business? All these questions, and many more, will guide you to find the best answers for elevating your business goals. However, you need to trace that one top digital marketing company in India that can be your consultant partner, as well as your constant guide in the digital world. So, who are the top digital marketing companies in India? Based on exquisite parameters and specifically Clutch ratings( based on schedule, quality, cost, NPS, or willingness to refer), we have come out with the top digital marketing companies in India. Let’s discuss:

1. Oxedent

Oxedent is a Kolkata based PPC management agency, a top digital marketing company in India, and was established with one purpose – to help businesses nurture the way oxygen nurtured nature. The company specializes in data-driven digital campaigning and online advertising.

Location: Kolkata, WB

Founded: 2017

Company Size: 10-49

Overall Rating– 5.0

Services:  Paid Search Management, Google Adwords, Local Business PPC, Ads Banner Design, Landing Page Design.

2. Fusion Informatics

Fusion Informatics is a top mobile and web development company in India, the US, and the UAE. Fusion Informatics also ranks as one of the top digital marketing companies in India. The company is dedicated to leveraging the power of digital and infusing it with businesses across industries, helping StartUps, SMBs, Enterprises grow exponentially in their respective fields.

Location: Ahmedabad & Bengaluru, India

F ounded: 2000

Company Size: 100-150

Overall Rating– 5

Services:  Enterprise Mobility, Digital Marketing, SEO, PPC, Mobile  & Web Applications, ROI Marketing, Digital Content, Technology & Design, Video Production & Photography, Influencer Management, PR & Media Planning, Digital Analytics, 360-degree Event Management, SMO, etc.

3. SEOValley

SEOValley is a trusted and fast-growing digital marketing company in India. It caters to small-sized business to medium-sized companies the world over. The company has been operational ever since its inception year, the year 2000, and is considered as a top-rated, one of the top digital marketing companies in India.

Location: Bhopal, MP

Founded: 2000

Company Size: 108

Overall Rating: 5

Services:  SEP,PPC,Of-Page,Content Marketing,PPC,SMO,CRO,ORM,ANlytics,Programming.

4. Dot Com Infoway (DCI)

Dot Com Infoway was founded in the year 2000 in Madurai, and features amongst the top digital marketing companies in India. The company specializes in the areas of mobile and web app marketing & development, and solutions.

Location: Madurai, TN

Founded: 2000

Company Size: 50-249

Overall Rating: 4.8

Services:  Mobile App Marketing & Development, Web Marketing, Digital Marketing Solutions, PPC.

5. SGK

A renowned digital marketing company in India, SGK deals with packaging and branding and is based in Chennai. The company has offices in other countries, too. It caters to SMBs and other-sized companies in the industries like consumer products, financial services, etc.

Location: Chennai, TN

Founded: 1953

Company Size: 1000+

Overall Rating: 5

Services:  Email Marketing, Event Marketing, Packaging Design, Content Marketing, Branding, Social Media Marketing, Video Production Services.

6. Uplers

Uplers is a popular tech Platform for digital marketing services in the country. Considered as India’s one of the top digital marketing companies in India, it is a one-stop destination for companies looking for apt digital solutions. It consists of a dedicated team that delivers end-to-end web design, web development, email marketing, and digital marketing services.

Location: Ahmedabad, Gujarat

Founded: 2012

Company Size: 250+

Overall Ratings: 4.8

Services: SEO, SEM, Front–End Services, Digital Marketing, Salesforce Automation, Hubspot Development, Design Services.

7. PageTraffic Inc

It is an award-winning company known for its SEO services. Established in the year 2002, Page Traffic is a top digital marketing company in India that is dedicated to services for empowering companies with advanced SEO strategies bringing maximum ROI for them. It is also a member of W3C, Dunn & Bradstreet, Search Marketing Association of North America, IIMA.

Location: New Delhi, Mumbai (Maharashtra)

Founded: 2002

Company Size: 50-249

Overall Ratings:4.4

Services: SEO, Enterprise SEO, PPC, Web Designing, Link Building, SEO Training, Online Media Buying Services.

8. SEOTonic Web Solutions PVT. LTD

SEOTonic Web Solutions Pvt. Ltd. is an award-winning SEO-based another top digital marketing company in India. It provides quality-based digital marketing services, SEO services to online businesses. It is known for its affordable, high-quality SEO, SMO, PPC services across the country.

Location: Bhopal, Madhya Pradesh

Founded: 2006

Company Size: 50+

Overall ratings:4.9

Services:  SEO, Online Marketing, Web Design, Web Development, SMO, PPC, SEM.

9. THATWARE LLP

Ranked as one of the top digital marketing companies in India, Thatware LLP is known to enhance companies’ marketing levels by providing AI-based SEO services and others. The company was founded by an International SEO expert, Tuhin Banik. It provides advanced AI-based marketing solutions The company caters to Startups, SMBs, online businesses, and so on.

Location: Howrah, West Bengal

Founded: 2018

Company Size: 50-249

Overall ratings: 4.1

Services:  SEO, Advanced Link Building, AI-based SEO Services, Branding & Media Planning, Business Intelligence & Consultation.

10. WEB CHOICE

Web Choice is a dedicated web design and web development company offering digital marketing services to clients across the globe. Considered a top digital marketing company in India, it focuses on SEO services and CRO (conversion rate optimization) services. The company utilizes the mixes of the latest digital tools and technologies to provide digital marketing services to clients for getting the fastest result and output.

Location: Mumbai, Maharashtra

Founded: 2009

Company Size: 10-49

Overall Ratings: 4.9

Services:  SMO,SEP,PPC,Of-Page,Content Marketing,PPC,SMO,CRO,ORM,ANlytics,Programming.

Last But Not Least

Digital marketing is changing the entire landscape of the marketing sector, and contributing to industries gain momentum in terms of business returns, and attracting customers the world over. Consider digital marketing as your topmost priority and fix your date with the top digital marketing company in India, right away!

Are you wondering how digital marketing can boost ROI for your business? We’re here to help you.

If you are an entrepreneur or an SMB  vying to build an app, you need to focus on varied aspects that can fetch you the desired bottom line. One important aspect is to attract, and retain users’ attention! How? Don’t let them feel bored. Attract, hold, and keep them hooked, forever. Millennials and GenZ need varieties in their platter. They just don’t want to stuff their mobile storage with unwanted apps. To find a permanent location on their mobile, you give them out-of-the-box entertainment and rewards. That‘d certainly help to boost user’s engagement as well as retention. This is called the gamification strategy, which involves your customers’ engagement as the prime objective. But how can gamification boost your users’ engagement? And their retention as well? We will discuss this now.

What is Gamification?

Gamification is a concept and as the name denotes, some sort of interesting, captivating  ‘games’ and ‘game-like elements’ are associated with it.

How do you reward your employees when they perform well? Don’t you give them accolades, rewards, awards, incentives, paid holidays, and a lot of surprise gifts? Do you think they will leave your company? No way. That is the strategy to hook your employees to you, pepping up their spirit and retaining them, and focus on your business goal. A similar concept applies to your app strategy when it comes to attract, engage, retain your app users. Thus, gamification is an important marketing tool that intends to drive a higher value quotient for your applications. Be it a web app, mobile app, native or cross-platform apps, or website, boosting the engagement levels is the key task of the developers. It is not actually playing games and subsequently gathering points, but the underlying ‘gaming thematic’ aspect is used for the overall application advantage, to drive users’ engagement leading to retention.

Top Ways to Use Gamification

1. Contests, Giveaways, Rewards

Attracting new users is your ultimate goal. As an app business person, your goal is to attract new customers, new users who will download your app and install the same. With contests, giveaways, and rewards you can attract multiple first–time users encouraging them to install your app onto their mobile phones. You offer them rewards if install the app, and then extra rewards if they suggest referrals. Moreover, you can also offer them a first-time buyer reward. Could be a 20%,40% discount if they sign-up, or, on their first order? Creating some contests kind of gamification strategy will compel them to give their email address, name, place, etc. to use the app!

2. Elements to Educate

Why don’t you use gaming elements to attract and educate your potential customers? Means, your app users. Suppose you are a financial service provider, you want to attract new customers. So, instead of creating a full-fledged advertisement to allure them, why don’t you create a compelling online game aligning your business area(finance-related)that will allow users to play? The very game might involve applying minds making some appealing investment decisions, build a financial empire, and so on. This game will help educate your users in the process of playing. Thus, gaming elements are used to educate your app users in whichever business domains you belong to. You can promote engagement by rewarding them with more points, discounts, on using your app frequently.

3. Fun, Informative, Promote

If you are a retail company, you’d want your product to reach your potential users who will download your app and use it. But, is that easy? For instance, if you want to promote your shoe brand, and you offer a gaming app that incites users to play following instructions, in the game, users or the players will come across the type of shoes and which one is the long-running pair of shoes that can make them run faster in the game and win. And once they win, they will score points! That’s the key gamification strategy here.

4. Building & Engaging Loyal Customers

You can think to apply gamification theory/strategy that if users are shopping with you, you can reward them by allotting certain points to them. This is a way to keep them upbeat about your offer and become your loyal customers, leading to their retention. Just do not rely on loyalty points for retaining customers or app users, use certain gamification elements that’d create excitement and fun for users to engage with your app. Digital lottery games, for instance, and scratch & win competitions can be hugely implemented, by just sending a link to your customers in your loyalty program.

5. Winnable & Easy To Play

When you are planning for gamification, make sure the games you deploy are easy to play in nature, as well as someone does win! Users should feel engaged and want to finish the games and in return win something. The underlying tone should be efficient enough to engage the existing app users and reactivate the lapsed ones.

6. Social-Media Friendly

Incorporating your social media pages within the games deployed can boost your app usage and brand presence over the social media channels. There are so many games on social media that lead users/players to share results online. This makes your users engage and follows instructions automatically. You can reward certain points to them if they follow, share your brand through your apps-based gamification strategy.

Conclusion

Thus, by determining what your users get out of your gamification process, you can increase your users’ engagement and boost retention down the line. Gamification elements have a simple motto – Making your conventional platform, the very app, more fun, more exciting, and of course engaging by adding a gaming edge to it.

Interested to know how gamification can boost your app business and retain your app users?Contact Us.

Social Media is one of the prominent keywords trending today in the digital eco-space. Noteworthy is that each social media channel is unique and different. Every platform has specific features, guidelines, variations. The truth is, social media has become a crucial factor in determining the success of businesses across industries. The significant number of Likes, Follows, Shares, carves a path to attaining business goals. Realizing this, companies are leveraging the intense prowess of social media channels integrating into their business models. However, companies need to understand first which social channel is best suitable that connects directly to their target audience! Whether you are a young entrepreneur or a reputed brand, this blog is dedicated to you. Let’s talk about the top 10 Social Media Marketing Best Practices for your business and why you should adopt them!

Quick Facts

• There are 3.78 billion social media users in 2021 as of now (Statista).
• On average, users spend 2.5 hrs/day on social media (DataReportal, 2021).
• 71% of those consumers having a positive experience with some brand on social tend to recommend their family and friends.

Top Ten Best Practice

1. Know your Audience

The very first best practice is to identify your audience. Who is your target audience? Which class, category, age, geography, sort of people you want to connect with?

Learn everything about your audience. Whatever you can manage, know them, understand their requirement. Look at your connections a little closer. Are they millennials, kids, single mothers, newlyweds? Senior citizens, or entrepreneurs? Well, this is just your start. Engage them in the best possible way. Do thorough research on them and yes, trust your data, not your gut feeling. This is your business goal, not a personal goal, right? Your target audience may turn up to be your potential customers in the future! Know their age, location, earnings, and spending, buying behavior, interests, hobbies, etc. Adopt the following tactics to cover this practice –

• Use social media analytics
• Adopt 100% clarity about the value for your product or service
• Frame a tagline statement for the target market
• Test, evaluate the social ads you run and their impact
• Learn newer ways with time, don’t stagnate
• Know the persona well

2. Be Selective

Which channels or platforms suit you the most? It depends on your business type. If you are a b2b company, you need channels that can best professionally portray your brand image. LinkedIn, Twitter, can convey formally while being a b2c company, you can leverage the magical power of Facebook or Instagram channel. In the latter, you need not be much formal in disseminating your information rather be casual, be personal in your approach. So, channel selection is a significant approach. You need not be present on every social channel. Focus on that channel that will give you the most business opportunity.

You need to answer the following-

• Think of your business objectives; what you want to achieve on social platforms ( driving sales, increasing brand awareness, establishing authority, etc.).
• Then think about the chosen social channel, whether aligning your purpose or not. If you make website traffic your major goal, then Instagram may not be your appropriate channel. Weigh your purpose against the strengths of all platforms and choose.

3. Align your Goals

You should plan your social media strategy, what is your goal for a specific post, whether you are getting likes, comments, shares, etc. What exactly you want to achieve? Follow these points-

Setting your social media goals for –

• Brand Awareness – These metrics will allow you to know your current as well as the potential audience.

• Engagement – These metrics will let you see how your audiences are interacting with your content.

• Influence – These metrics will let you know how your active customers think, feel about your brand.

• Conversion – These metrics reflect whether your social engagements are effective or not.

Audit

Find out what’s working for you. Also, what’s not working, too. Gather them in one place. Analyze and plan whether they need some kind of improvement. You can determine this by knowing who wants to connect with you and the vice-versa, your target-audience preferred channels, your competitors, etc.

4. Monitor Competition

Know about competitions in the market. Instead of reinventing from the scratch, opt for circumventing the competitions.

Conduct a comparative, competitive analysis in the following steps –

• Find out your competitive keywords
• Check out who is ranking for  these keywords in Google
• Check out who appears  for these keywords in social searches
• Identify  similar brands that your audience follows
• Identify, select your 5 top tough competitors you should focus on
• Identify threats

5. Social Listening

Social Listening can be used –

• To understand the product perception
• To understand the Brand sentiment
• To driving customer support
• To understand your Brand Outreach
• To measure brand sentiments (neutral, positive, negative)
• To understand customer behavior towards the brand

So, listen to what people are saying in your varied media channels. Hear your brand mentions. This action will help you do the tracking, analyzing, responding to those conversations. If you miss this part of practice, you will miss out on some valuable insights concerning your business.

6. Defining Voice & Tone

Define your social media voice and tone that reflects your brand’s image. That’s a key to connect with your target audience. People surely like connecting to those brands that echo their sentiments and preferences. Define whether your brand is professional, sarcastic, serious, funny, caring, and so on. This social media marketing practice helps you tackling three areas- choosing how to sound online, what vocabulary your audience speaks, and what is their (audience) expectation from you! Focus on adjectives, avoid jargon, choose your headlines to be clear and not clever, and so on.

      It has to be tuned to your fans, readers, followers, listeners, leads, potential customers, or prospects. Some ways are-

• If you are a b2b company, your tone needs to be professional, very formal, to the point. How do you interact on LinkedIn?
• Similarly, if you are a b2c company, your tone needs to be creative and impressive to charm your audience. You can add some flowery sentences but should not overdo them. Adopt a realistic and convincing approach. For example, Facebook or Instagram.

7. Engaging Social Conversation

Yes. Social media marketing’s best practice tip is to respond to all comments, likes, @mentions very promptly.

 It’s just like acting as a perfect host to your guests at a dinner party! Don’t you greet, welcome, talk, smile, and laugh when your guests arrive? Similarly, you should welcome, listen and encourage conversations on your social channels. Remember, it is a two-way communication that clicks and catches the pulse!

8. Optimize Content as per Channels

Do not repost the same content over channels. For instance, what you post on your Facebook, don’t post the same content over Instagram! Craft new, fresh content for every social channel or network. If not starting from scratch, you can make some tweaks then (just an idea). Remember, this way people will relate to your brand and appreciate that you care for them. Optimizing content as per channel is very important. For example, use the right vocabulary for your taglines and captions, use hashtags (don’t stuff in numbers), avoid over posting, etc. What you post on Pinterest might flop on LinkedIn.So, tread carefully, optimizing content is the keyword here!

9. Posting Frequency

Creating an appropriate timeline for posts on varied channels is important. It all depends on which channel you are planning to post now. If Instagram, you see it is a leisure kind of platform. People love to play Instagram Reels, a trend mostly seen among youngsters, teenagers today. Find out their average spending times here and post your things parallel! Similarly, LinkedIn you can target during regular, working hours. Create your social media reports, and this will help you track results, viz. who’s engaging with your posts and brand. This way, you collect data and based on them, you plan your next move or strategizing based on data, not any hunches.

10. Testing and Analytics

Split-testing or the A/B testing of your content, messaging gives you insight into what works for you, for your audience, and whatnot. Measure your efforts by tracking your posts to engagement ratio, average outreach, and social post to lead tracking.

• Divide your audience into two specific, random groups
• Present them with two unique sets of messaging
• Now do comparisons between responses to your metrics chosen

Tone,length,images,texts,emojis,infographics,animations,GIFs,graphics,videos, Call-to-Action(CTA),etc. need to be compared. There are more ways of A/B testing as well. Research on the hashtags before you adopt them.DO your best and come out with the aptest conclusion conducive to your brand! Using Social Media Analytics tools help you define the right metrics and KPIs. track your campaigns, collect data and do analysis.Facebook,Instagram,Twitter,LinkedIn,all have related dashboards,analytics.You can keep an eye on them.

Socializing, Tracking, Connecting

The bottom line is – use your originality. Be authentic. Do not copy-paste others’ strategies rather create your own, and start a trend. Let others follow you and your style of promoting and campaigning. After all, this way they might end up advocating your brand in some way or other. And social media marketing is the only way you can think of creativity as your best weapon thanks to the likes of Facebook, Instagram, where advertisers can reach and contact billions of prospective customers. It’s about building a new relationship every day, and maintaining it with the existing ones, too.

How? Social Media+Likes+Comments+Shares+Mentions+Timely responses = A strong relationship with your audience.

Social Media can be overwhelming for many businesses! Contact us to explore how we can infuse social media as part of your marketing strategy & help achieving your business goal

Today, businesses across the world are grappling with severe, melancholic effects of the COVID pandemic creating uncertainty in the global market. However, considering the present phenomenon as a new normal, business economies are hopeful to make a comeback, a gradual comeback, with a new set of visions to revive, to thrive. Let’s accept the fact – It’s not easy! The business world is getting tougher with each day as there are new entrants, new technologies, and new competitions at the global platter. As Olivier François, Global President& Chief Marketing Officer(CMO), FCA group, speaks to FORBES, “We have to be careful, and with awareness about switching on the light we’ll have to find a way that’s sensible and original and will speak to people. There will be lots of nuances, lots of shades of gray.”He did emphasize the value of consumers’ feelings about this pandemic because they are wary to return to normal. A challenge indeed! Moreover, digital transformation has brought about a large –scale disruptions in the way people consume brands, shop, share, interact and the entire landscape is increasingly getting complex. The result is CMOs as Marketer are struggling hard to deliver a ‘connected experience’ throughout the communication channels. Let’s focus on the key challenges CMOs are facing around the world. We can discuss some of them because ALL is not possible within the limited scope of just one platform!

1. It’s now an ‘Experience-led’ business ecosystem

Are we not talking about the people who consume products? Yes, Consumers. They have changed their style of consuming products. Consumers are now getting ‘experience-centric’ rather than the ‘product’ itself. Experience is becoming more powerful, more valuable for consumers than the product. For marketers, it is now a big challenge ‘to know’, ‘to understand ‘      the customer. It’s about technology transparency, consistency in voice & context while delivering to the end-users, i.e. customers. How to predict their future-tastes? Today’s what’s their 5-star experiences could become a 1-star expectation in the future.

2. The Demand for a contextually relevant content

With the digital technologies invading consumer’s life in totality, consuming habits have taken a new turn leading to a big shift in their expectation mode. Consumers are living in the world of Virtual reality, Augmented Reality, they are seeing the world through integrated technologies via Smart TVs and mobile phones at home. Thus, with the emergence of newer technologies and channels- AR, VR, Gaming, IoT – Marketers need to rethink their strategies, because of the shift in consumers’ engagement and consuming pattern of content as a whole. They need to prioritize based on the evolving nature of given technologies and channels. It’s all about the convergence of content and context.

3. Technology proliferation making channel ubiquitous

Let’s understand it this way –  Internet-of -things (IoT) and increasing device types like various models (with varied features) of Smart Phones, TV sets, electronic gadgets (mostly sensor-based), are creating a world for consumers with a lot of things on the plate that creates an agnostic effect on them. They are consuming the offerings without realizing how it’s all coming, who is the creator, etc. The challenge lies here! Marketers need to deliver content & experience, both, without disrupting their current flow. Delivering a consistent, continuous, personal, a compelling experience needs a strategy that guarantees seamless experience for consumers (via their mobile phones, smart TV, or car, or just anything).

4. Locating disconnected devices of consumer

As per a recent ADOBE digital index, a consumer averagely owns 7.2 electronic devices, however, uses only three of these devices on an everyday basis. Say, I own four laptops, four Smart Phones, two sets of Smart TV with integrated technology, all lying at my home 24*7 in working conditions. I want to visit your website. I can use any particular phone and do it. The very next time I might consume the same content on my Smart TV (anyone). As a Marketer, how’ll you locate which device I am mostly active on? If as an owner, consumer I don’t know which device I am going to use tomorrow, how come you know about it? This is where the challenge lies before you.

As per Adobe findings stated above, marketers are able to see a mere 1.2 of those 7.2devices owned by an average consumer, be it Smartphone, Desktop, Tablet, Smart TV. Hence, marketers need to find out a way to tackle this challenge.

5. Creating a unique identity, unique trust quotient

Brand identity, value for trust are the two grounds that can make or break a brand. Cut-throat competitions, numerous brands infiltrating the same market by unique strategies wooing customers. Which brand should customers trust, whose identity connects to them the most? Moreover, in the virtual world, everything matters upon a click of a button or an AI-based recognition system. Companies have to balance between convenience and privacy with consumers especially when everything is online – commerce, digital modes of the payment system, identification methods, etc. All of these factors amount to establishing a trust quotient with respective brands.

Thus, we see, in the era of digital technology, old marketing models and silos are not going to be effective because marketers need to connect with the customers at every touch point. The strategy should include to reduce, and not to widen, the gap between Haves and Have- Nots. Pandemic and beyond, a new era called  ‘Intelligence wave’ is beginning that is bringing technology to the core but emphasizing on customer experience (CX) that will decide the fate of a business in the digital age. Willing to explore how we can ramp up your marketing efforts and drive success? Reach us today

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