mobile commerce – Enterprise Mobility, Artificial Intelligence, Cloud, IoT, Blockchain Solutions & Services | Fusion Informatics Limited https://www.fusioninformatics.com/blog Lets Transform Business for Tomorrow Fri, 18 Aug 2017 05:03:13 +0000 en-US hourly 1 https://wordpress.org/?v=5.7.4 https://www.fusioninformatics.com/blog/wp-content/uploads/2014/02/favicon.png mobile commerce – Enterprise Mobility, Artificial Intelligence, Cloud, IoT, Blockchain Solutions & Services | Fusion Informatics Limited https://www.fusioninformatics.com/blog 32 32 The Fast-Growing Mobile Payments Market That Will Convince You It's Not Hype https://www.fusioninformatics.com/blog/fast-growing-mobile-payments-market-convince-hype/ https://www.fusioninformatics.com/blog/fast-growing-mobile-payments-market-convince-hype/#respond Mon, 12 Aug 2013 09:58:51 +0000 https://www.fusioninformatics.com/blog/?p=2310 Consumers gravitate to convenience. That’s as true with payment technologies as it is with anything else. A prime example is the decades-old trend away from cash or checks and toward credit cards.

Now, the mass adoption of smartphones and tablets has set the stage for a new move — away from fixed-point, card- and cash-based transactions and toward those completed on mobile. The old dream of the “digital wallet” is coming true in a very particular mobile-led fashion.

In a recent report from BI Intelligence we explain the main types of mobile payments, analyze the state of the mobile payments race, examine the matchup between card readers and near-field communications (NFC), look at how traditional banks, credit card companies, and card processors are responding to the mobile payments threat, and detail who is furthest along in developing the all-in-one solution for merchants and consumers.

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Here are 5 data points that help underscore the explosion:

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How Retailers, Sports Teams, And Brands Have Made Apple's Passbook Ecosystem Work For Them https://www.fusioninformatics.com/blog/retailers-sports-teams-brands-apples-passbook-ecosystem-work/ https://www.fusioninformatics.com/blog/retailers-sports-teams-brands-apples-passbook-ecosystem-work/#respond Tue, 06 Aug 2013 10:02:04 +0000 https://www.fusioninformatics.com/blog/?p=2294 Apple’s Passbook is already the fourth-most popular mobile commerce app among U.S. consumers. It ranks just behind giants like eBay, Amazon, and Groupon in terms of user adoption.

One-fifth of iPhone owners already use Passbook to download “passes”— coupons, gift and loyalty cards, airline boarding passes, and movie and event tickets. It’s Apple’s attempt at a virtual wallet.

Large retailers — from Sephora to Target — and restaurant chains and Major League Baseball are already using it as a channel for acquiring and retaining customers.

So why don’t we hear more about Passbook?

In a new report from BI Intelligence, Business Insider’s paid subscription service, we look at the trends and numbers behind the Passbook ecosystem.

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The report includes over a half-dozen charts and datasets — and an ecosystem graphic — examining the intricacies of the Passbook ecosystem. Subscribers receive full access to the BI Intelligence library of over 100 in-depth reports on the mobile industry, and hundreds of datasets you can put to use.

In our report on Passbook, we also look at some misconceptions and underrated opportunities:

We also discuss Passbook’s relationship with the burgeoning and competitive mobile payments space, and the uncertainty surrounding its future as a payments platform. 

Will Apple add a payment-processing capability, so that users can make “walletless” credit card payments with Passbook? Will it be joined with fingerprint-reading technology, the rumored authentication feature to be included in iPhone 5S?

Apple has over 500 million credit cards on file. We review what brands and retailers are doing to hook into the ecosystem and prepare for the possibility that Apple will one day leverage these credit card relationships and turn Passbook into a real transactions platform.

It also includes an examination of the top barriers to widespread Passbook adoption: namely, the chicken-and-egg problem that ties relatively low app publisher adoption to a lack of wider consumer awareness.

For full access to the report on Passbook sign up for a free trial subscription today.

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